When it comes to custom-branded clothing, two of the most popular methods for applying designs are embroidery and screen printing. Whether you’re ordering workwear, promotional merchandise, or team uniforms, selecting the right technique can make all the difference in terms of quality, durability, and overall appearance.
At PB Leisurewear, we specialise in high-quality embroidery and screen printing to ensure your branding looks professional and long-lasting. In this blog, we’ll explore the key factors to consider when choosing between these two customisation methods, helping you make the best decision for your business, team, or event.
Understanding Embroidery and Screen Printing
Before deciding which method to use, it’s important to understand the differences between embroidery and screen printing.
Embroidery
Embroidery involves stitching a design directly onto fabric using high-quality threads. This creates a raised, textured effect that is durable and long-lasting. Embroidery is often used for workwear, uniforms, polo shirts, and caps, as it provides a premium and professional look.
Best suited for:
- Polo shirts, jackets, and caps
- Corporate uniforms and professional workwear
- Designs with simple, bold elements
- Logos that require a high-end, long-lasting finish
Screen Printing
Screen printing is a process where ink is applied directly to the fabric using a stencil or mesh screen. This technique produces a smooth, vibrant finish, making it ideal for larger, more detailed designs. Screen printing is commonly used for t-shirts, hoodies, and promotional merchandise.
Best suited for:
- T-shirts, hoodies, and tote bags
- Large, bold graphics and slogans
- High-volume orders
- Designs with multiple colours
Top Tips for Choosing the Right Method for Your Apparel
1. Consider the Fabric Type
The type of fabric you choose will play a major role in determining whether embroidery or screen printing is the best option.
- Embroidery works best on thicker fabrics such as polo shirts, jackets, and fleeces. The stitching needs a strong base to hold its structure.
- Screen printing is ideal for lightweight materials like cotton t-shirts and sportswear, as the ink sits smoothly on the surface without adding bulk.
If you’re ordering a mix of garments, a combination of both techniques may be the best approach.
2. Think About the Size and Complexity of Your Design
Not all designs are suited to both embroidery and screen printing.
- Embroidery is best for smaller, simple logos and text. It is less suited to large, intricate designs with fine details.
- Screen printing is perfect for bold, large graphics and complex multi-colour designs. It allows for more creative freedom, particularly for promotional clothing.
If your design contains small lettering or shading, screen printing may be the better option. If you want a classic, high-end look for a logo, embroidery is the way to go.
3. Consider the Durability and Longevity
If you need branded clothing that will withstand regular washing and long-term wear, embroidery tends to be the more durable option. Because the design is stitched into the fabric, it remains intact for years without fading or peeling.
Screen printing, while highly durable, can wear over time, particularly if the garments are frequently washed at high temperatures. However, with the right care, screen-printed designs can maintain their vibrant look for a long time.
For workwear or uniforms that need to last, embroidery is often the best choice. For event t-shirts or promotional merchandise, screen printing offers a cost-effective solution.
4. Budget and Order Size
Both embroidery and screen printing offer great value for money, but cost can vary depending on the complexity of your design and the number of garments you need.
- Embroidery costs are based on the number of stitches in the design, meaning more intricate logos take longer to produce and may be more expensive.
- Screen printing is more cost-effective for larger bulk orders, as the setup costs are spread across multiple items.
If you need a small batch of high-quality, professional-looking garments, embroidery may be the best investment. If you’re printing a large run of t-shirts for an event, screen printing is the most affordable option.
5. Match the Look to Your Brand Image
Your branding plays a key role in how your business is perceived. The method you choose should align with your brand identity and the purpose of the apparel.
- Embroidery gives a premium, corporate feel, ideal for businesses that want to project professionalism.
- Screen printing is more modern and versatile, making it great for creative industries, sports teams, and promotional events.
For company uniforms, embroidered logos help reinforce a sense of professionalism. For casual clothing or branded merchandise, screen printing provides the flexibility needed for bold, eye-catching designs.
6. Decide on the Placement of Your Logo or Design
Where your logo or design will be placed on the garment can influence whether embroidery or screen printing is the best choice.
- Embroidery works well for small logo placements on the chest, sleeve, or cap.
- Screen printing is better for larger designs placed across the front or back of a garment.
If you’re looking to brand multiple areas of your clothing, a mix of both methods might be the ideal solution.
Final Thoughts: Finding the Perfect Balance
Both embroidery and screen printing offer excellent ways to brand your apparel, but choosing the right method depends on your fabric choice, design complexity, budget, and intended use.
- For durable, premium-quality workwear or uniforms, embroidery is the best option.
- For bold, cost-effective designs on casualwear or event merchandise, screen printing is the way to go.
At PB Leisurewear, we provide expert guidance on embroidery and screen printing to ensure you get the perfect finish for your garments. Whether you need corporate clothing, promotional merchandise, or teamwear, we’ll help you choose the best branding method to suit your needs.
Get a Free Quote for Custom-Branded Clothing
If you’re looking for high-quality embroidery or screen printing for your business, event, or team, contact PB Leisurewear today. Our expert team is happy to help with advice, design recommendations, and pricing.
📞 Call us on 020 8330 3040
📩 Email us at sales@pbleisurewear.com
Let us bring your brand to life with professional embroidery and screen printing that makes a lasting impression.