Woolly Hat Day 2018 has been designed to help us reach even more people experiencing homelessness.

During Woolly Hat Day on Friday 26 January, we want you and your colleagues to take woolly hat selfies and share them with us on our social media platforms TwitterFacebook and Instagram with the hashtag #WHD18 – help us share our message!

Join celebrities such as Ed Sheeran, Phil Spencer and Sophie Ellis-Bextor and wear a hat, take a selfie and make a donation to help change someone’s life.

Don’t forget to Instagram, Facebook and Tweet your Woolly Hat Day pics using #WHD18. Have a look at our social media toolkit, which has graphics and some sample posts to get you started.


To donate £2 text WOOL18 £2 to 70070

To donate £5 text WOOL18 £5 to 70070

To donate £10 text WOOL18 £10 to 70070

To donate an amount of your choice text WOOL18 £x  to 70070

100% of your donation will go to St Mungo’s. Standard message rates may apply.

Woolly Hat Day Promotional Materials

We have a range of Woolly Hat Day materials available to order to help raise awareness of your event, including:

  • Stickers (free of charge)
  • Badges (suggested donation of £2 each)
  • Wristbands (suggested donation of £2 each)

Email woollyhatday@mungos.org to order.


We need funds to keep our vital projects running, and would be delighted if you were to add a fundraising element to your Woolly Hat Day event.  Download our free resources to help start you off:

Thank you on behalf for supporting St Mungos.