Top Trends in Custom Printed Clothing for Events and Promotions

In the world of branding, nothing leaves a lasting impression quite like custom printed clothing. Whether you’re preparing for a corporate exhibition, community fundraiser, team-building retreat, or product launch, branded apparel is a smart and stylish way to showcase your identity. But with the events and promotions industry constantly evolving, how do you stay ahead of the curve?

At PB Leisurewear, we work with businesses, event organisers, and teams across the UK to provide high-quality printed garments that are both on-brand and on-trend. In this article, we explore the latest trends in custom clothing to help you stand out at your next event or promotional campaign.

1. Sustainable and Eco-Friendly Clothing

One of the most significant shifts in recent years is the demand for sustainable promotional clothing. More and more organisations are choosing eco-conscious options such as:

• Organic cotton T-shirts

• Recycled polyester hoodies

• Garments made in Fair Wear Foundation-certified factories

• Water-based inks for printing

Choosing environmentally friendly options demonstrates your commitment to sustainability – something that resonates strongly with modern audiences. At PB Leisurewear, we offer a growing range of ethical and eco-conscious garments, helping you reduce your environmental impact without compromising on style or quality.

2. Minimalist Branding with a Premium Feel

Gone are the days of oversized logos splashed across the chest. Today, many brands are opting for subtle, refined designs. Think:

• Small embroidered logos on the breast

• Tone-on-tone prints

• Discreet sleeve or nape branding

• Clean, minimal fonts and layouts

This approach gives a more high-end feel, ideal for corporate events or fashion-conscious campaigns. It also means the garments are more likely to be worn again, increasing your brand’s exposure over time.

3. Personalisation and Name Printing

People love seeing their own name on a garment – it adds a sense of ownership and exclusivity. For team events, volunteer groups, sports teams or fundraising campaigns, customising clothing with individual names or roles has become increasingly popular.

Options include:

• Individual name printing on the back of T-shirts or hoodies

• Team names and numbers for sports kits

• Job titles for event staff and volunteers

Personalised clothing helps with identification, encourages team bonding, and adds a special touch to your event uniform.

4. Bold Colours and Statement Designs

While minimalism is trending for some, others are embracing bold, eye-catching colours and standout graphics. This is especially popular for music festivals, charity events, and youth-focused promotions.

Think:

• Bright neon colours

• Retro and vintage-style graphics

• Tie-dye or colour-blocked garments

• Large custom artwork across the back or front

If you want to grab attention and leave a lasting impression, bright colours and creative graphics are a brilliant way to do it. Our in-house design team at PB Leisurewear can help bring your vision to life, from the first sketch to the final print.

5. Matching Sets and Coordinated Looks

A coordinated team look is great for both visual impact and team morale. Many organisations now opt for matching sets, including:

• T-shirt and cap combos

• Hoodie and jogger sets for staff or VIP guests

• Colour-coordinated outfits for different event roles (e.g., security, catering, front-of-house)

Matching outfits don’t just look great – they also help with organisation and security, especially at large-scale events. And with a wide selection of garment colours and styles available, PB Leisurewear can tailor your order to suit any brief.

6. Limited Edition Merch for Brand Buzz

Another rising trend is using printed clothing as exclusive merchandise. Whether you’re a band, start-up, charity or influencer, offering limited edition T-shirts or hoodies creates buzz and builds brand loyalty.

Key tactics include:

• Creating a special edition design for one-time events

• Printing the event date and location on the garment

• Using “limited edition” tags to drive urgency

• Selling online as part of a wider promotional campaign

This approach not only raises awareness but can also be a new revenue stream, especially when the designs are bold, wearable, and on-trend.

7. Athleisure and Functional Styles

Practicality is just as important as appearance – especially at active events, outdoor promotions or festivals. Athleisure continues to dominate, with garments that combine comfort, function and style. Popular choices include:

• Moisture-wicking performance T-shirts

• Lightweight branded jackets or gilets

• Branded caps and beanies for sun or warmth

• Stretch-fit tops for freedom of movement

These items are ideal for sports teams, wellness brands, and any event where your team needs to stay cool, dry and active. PB Leisurewear offers a wide selection of performance fabrics and breathable garment options to suit every event condition.

Why Choose PB Leisurewear?

At PB Leisurewear, we specialise in providing high-quality, customised printed clothing to suit events of all shapes and sizes. With in-house screen printing, embroidery and digital print capabilities, we can bring any design to life – whether it’s a single run of T-shirts for a community event or thousands of garments for a national campaign.

When you work with us, you get:

• Personal service from an experienced team

• Expert advice on garment choice and printing methods

• Fast turnaround times and reliable delivery

• Competitive prices with no compromise on quality

• A trusted partner who genuinely cares about your brand

Whether you’re planning a festival, launch event, fundraiser or conference, we’ll help you dress your team for success.

Final Thoughts

Printed clothing for events and promotions isn’t just about looking good – it’s about making connections, sparking interest, and creating a strong visual presence for your brand. With the right trends and trusted suppliers like PB Leisurewear, your event wardrobe can become a powerful part of your marketing strategy.

Ready to get started? Contact PB Leisurewear today to discuss your next event clothing project.